pronounced 'yay-whoa' meaning 'a casual thank you'
Founded by duo Maddy and Kyle in 2018, Yewo is a social enterprise based in the mountains of Northern Malawi Africa. We design and responsibly manufacture jewelry at our own solar-powered workshop in Manchewe village.
To create a better and more sustainable future by crafting objects that actively replenish the planet, uplift the producer, celebrate global connection, and inspire the responsible consumer.
We acknowledge that everything we make has an environmental impact on the planet. This is why we are actively working towards offsetting our carbon emissions within our value chain to become a low impact, carbon-neutral producer. Here are some of the steps we have taken so far:
- Renewable manufacturing practices: Our entire workshop runs on renewable energy- our electric machines, tools, and community charging station are all 100% powered by the sun!
- Sustainable, plastic-free packaging: Our labels and marketing material are made at our workshop from consumer byproducts and turned into recycled card-stock within Malawi. Retail orders are shipped in small cotton bags handmade by a group of mamas from Manchewe village. Wholesale orders are shipped in compostable plant based bags
- Consciously sourced materials: we utilize up-cycled raw materials and source locally whenever possible. We buy our thick wire from a small nearby co-op who make the wire from old coins and scrap brass
- Re-forestation efforts: like many places, Malawi is facing alarming rates of deforestation. Yewo has so far planted close to 1,000 trees around our community, and hope to make this a major priority for the coming years
Unlike most brands, we own and operate our solar-powered workshop and live part of the year on the ground in Malawi. This unique opportunity not only ensures our daily commitment to ethical employment and low impact production, but it also allows our customers an honest insight of where their product originated from, who made it, and the impact they are making with their purchase.
We hope that this transparency and global connection inspires you to continue supporting brands that align with your values as we work towards creating a more equitable and sustainable world. There truly is power in the consumer market. Let’s use it for good.
Thank you for being part of the Yewo story.