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honest jewelry, genuine impact

M A L A W I . A F R I C A

shop YEWO

using design for good

social impact of YEWO

made here

in the rural mountains of northern Malawi.

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Y E W O (pronounced 'yay-woah') meaning 'thank you' in local Tumbuka language.

Founded by duo Maddy and Kyle, YEWO is a social design studio based + localized manufacturing hub based both in Asheville, NC and Malawi, Africa. We are a team of optimistic, self-taught craftspeople who try not to take ourselves too seriously while trying to be the best versions of ourselves.



Every YEWO item is thoughtfully hand fabricated in our Malawi based workshop using both unique + traditional metal working techniques. Almost all of our team had previously never held a job in the formal economic sector, had access to reliable income, or knew a single thing about making jewelry before starting work at YEWO. We saw an opportunity to share our skills, open up a new market, + provide jobs.

〰️ meet the team 〰️

We can all do our part in improving the world and people’s lives on an individual level. We believe that design should not sacrifice social responsibility, and that our jewelry should be a reflection of our values. By focusing on quality craftsmanship + responsible design, we have created competitive pieces that not only look good, but were also ethically made and meet the Fair-Trade Certification standards.

〰️ Shop YEWO 〰️